Posts

Signage on window

How do you choose the right signage company?

Choosing the right signage company for your business may seem a bit hard to do at first. But the reality is that with a bit of attention and focus, you will have no problem choosing the right signage company to suit your requirements. With that in mind, here are some of the ideas to keep in mind when you look for the best players in the signage industry.

Create a list that includes all signage services

Usually, any branding company that works in the signage industry tends to offer a wide range of services. To avoid spending a lot of money, make sure that you invest in a signage company that has all the features you need. Write them down, select a budget, and you will be good to go in this regard.

What type of products do they offer?

An essential thing to keep in mind is that most companies in the signage industry tend to be specialised. So, you have to see whether they can work on the desired type of sign or not. Adapt to the situation and take your time to study all the options before you make any pick.

What materials should you opt for?

Every signage company will tend to use different materials. Some signs are made out of carbon fibre, others are made out of plastic, while others can be steel-based and so on. There are numerous options when it comes to material and media type. However, the material selection is pretty subjective, so you are free to choose the one you like the most and suits the project in hand. A good sign company will give you all the specifications on each material and media type. 

Durability matters

Durability is synonymous with quality in this regard. You want to work with a signage company that can offer you the most durable signs out there. You want to make the right investment and focus on products that will withstand any weather changes and day to day use. Keep this in mind when you select the right signage company for you and the results can be very good in the end.

Does the offer include installation?

Not all companies in the signage industry include installation with their offer. Obviously, that’s a shame, and you have to figure out whether the company you want to work with will provide such a feature or not. Obviously, this can reflect in the overall price, so try to keep that in mind, and the whole experience can be pretty impressive for sure!

Installation crew in a hoist fitting a sign

Maintenance is important

Even if the signage company offers installation services, do they include any maintenance? Yes, maintenance is a critical thing to keep in mind and one of those factors that you will like quite a lot. We recommend you to opt for high-quality maintenance offerings to get the very best outcome.

While picking the best company in the signage industry can be a bit overwhelming at first, it’s not impossible. With these great tips listed above, you will find no problem making the right choice, and the entire experience will be a lot more exciting and rewarding in the end. Don’t rush into picking a team right away. Take your time, understand what the company offers and you can get some remarkable results in the end!

variety of coloured sweets

How important is the colour choice in branding? Creating a powerful brand requires you to focus on a broad range of things, and one of them is certainly the colour or colour combinations that you pick for your brand. You have to note that each colour brings in front specific emotions for each person. That’s why you need to understand the psychology of colours and use the one that’s appropriate for your company branding. Done adequately, this can help you boost a number of conversions you receive!

What type of emotions are generated by each colour?

As we mentioned above, before you opt for complete office branding, you first need to understand the emotions brought by each colour. With that in mind, research has shown that specific colours will bring in certain emotions for people. It all comes down to figuring out what colour suits the emotions your company wants to instil in potential customers.

  • Yellow is a colour that brings in the sense of clarity and warmth
  • White and grey are neutral colours; they bring calmness and balance
  • Green is all about growth and health; it’s also all about positivity and peacefulness
  • Orange provides a sense of friendliness, and it’s also a colour that showcases confidence and cheerfulness
  • Red is the colour of excitement, action, boldness, and youthfulness
  • Purple is the colour of creativity, imagination and wise persons
  • Blue is all about helping you inspire a sense of trust, strength, and dependability

colour choice in branding

According to a study named the Impact of Colour on marketing, it seems that around 90% of all snap judgements made about company branding and products, in general, is based on the colour alone. And while there are personal preferences that will make people opt for specific brands, the reality is that people will still use colours to differentiate brands most of the time.

That’s why it can be an excellent idea to start company branding with a focus on particular colours.

Also, it seems that our brains tend to prefer brands that are recognisable. The idea is that whenever you want to do office branding, you need to predict the customer’s colour appropriateness with the product as a whole.

You wouldn’t buy pink Harley Davidson motorcycles or Coca-Cola with a white label. Figuring out what is appropriate for your branding is crucial here. Usually, there are five core dimensions when it comes to brand personality, and these are sincerity, excitement, competence, sophistication, and ruggedness. Based on these ideas you will be able to identify the colour choice a lot easier.

Yes, colours are essential for company branding, and it also plays a pivotal role in marketing as well. Consistency is key here, so you want to find a colour that suits your brand and stick to it. Changing colours all the time is not good, so studying everything beforehand and making the right decision from the start will have a significant impact on branding!